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Multimodality: A Social Semiotic Approach to Contemporary Communication Gunther Kress
Publisher: Routledge

Reading Response to Gunther Kress Multimodality A social semiotic approach to contemporary communication. Communication : shaping the domain of meaning – 4. We aim to offer a preliminary research sketch, seeing blogs as a site of emergence of contemporary textual production, which can allow us to develop a generally useable resource for studying online communication. Book review: Gunther Kress, Multimodality: A Social Semiotic Approach to Contemporary Communication Xinzhang Yang Discourse Studies 2012;14 518-520 http://dis.sagepub.com/cgi/reprint/14/4/518. The social environment of contemporary communication – 3. A social-semiotic theory of multimodality – 5. Multimodality: a social semiotic approach to contemporary communication. In the first part of the talk I will set out some of the central terms of a social semiotic multimodal theory of communication and representation. Where meaning is the issue – 2. This makes the approach attractive and maybe essential in media which draw on that multiplicity of resources: on video, on photos, on writing, on music-as-sound, on sound-as-sound track, on colour, and on the potentials of layout for making meaning. Scholars interested in human communication have long recognized that it is necessary to extend the purview of the field of semiotics to include all types of sign-making activity. Multimodality: A Social Semiotic Approach to Contemporary Communication. Beyond the looking glass: What faculty and students need to know to be successful. Multimodality: A social semiotic approach to contemporary communication. Accessed 10 April at: http://literacyinthedigitaluniversity.blogspot.co.uk/2011/12/digital-literacy-events-revisiting.html. Kress' book details the theory of multimodality as it relates to twenty-first century communication.